Social media marketing is evolving at an astounding rate. Only a few years ago, we were talking about social media marketing as a whole. And now in 2018, the hemisphere is surrounded with marketing companies who specialize in social media management for specific industries like social media marketing for doctors, real estate companies, software companies, you get the gist.
A few years back, we had a client who owned a practice. It was a medium-sized practice. So, as we were brainstorming the social media strategy; an intern proposed a new approach. Well not new, but new to our organization. He proposed, instead of applying the holistic marketing strategy we usually did, why not look at the specific industry. It was not a blue ocean idea, but a good idea none the less.
We started by analyzing the customers of the practice, the industry trends, social media trends related to the industry, content consumption rate, best time of the day to post content, and other factors.
The whole things exploded, the campaign was a massive hit. The following months we were all busy categorizing clients based on their industry and drafting content and posts specific to their consumers and industry trends; collecting, processing, and extracting meaningful information from data, etc.
Since then, it’s been 2 years now and we never looked back to the old method. Our clients are witnessing exponential growth in traffic and conversion.
Why Social Media Works for Doctors?
Social media is crucial for every business. As an industry or a segment, social media is growing several times faster than any other segment on the internet. Facebook, Twitter, LinkedIn, Google+, Quora, Pinterest, and Instagram are the leading platforms to advertise your practice. In our research we found social media for doctors is most effective for medical specializations:
While the number of doctors utilizing social media has increased substantially. There are practices that have not yet unleashed the true power of social media. Hence we have listed the top 5 reasons you should immediately optimize social media for your medical practice and why it works.
Interact with the patients
Social media for medical practice provides the doctor with an opportunity to connect with the patients directly. With the use of this tool, a medical practice can effectively promote their products and services to the patients. When it comes to treatment or consultation, the greatest concern of a patient is reliability. Social media interaction with the doctor or someone representing the doctor provides assurance of quality service.
Constantly being active on the social media means you are visible to the customers or potential customers whenever they log into their social account. And this helps when an average user spends 130 minutes on social media, according to Statista. 63 percent of healthcare patients rely on online reviews and social media interactions before deciding on a local practice.
Become a thought leader
One of the best methods of establishing expertise in your particular medical domain is by posting blogs and sharing them on social media. It brings traffic, leads, and conversions to your website. Unique content will help you establish an image as a domain expert in your field which will help you gain more followers. Commenting on feedbacks and perpetually interacting with the customers can bring long-lasting visitors to the website.
Blogs and social media posts are a great way of sharing knowledge but there are other content marketing initiatives that you must take to ensure the content reaches the maximum number of relevant readers. Here is a blog post to help you understand SEO and Content Marketing – All You Need to Know About SEO, Content Marketing, And Digital Marketing.
A practice that is constantly active on social media comes off as easily approachable and reliable in the mind of the customer. This one aspect can be the cornerstone of your social media marketing campaign. A clinic that is able to establish trust in the mind of the customer has won half the battle.
Rank for Keywords
Ranking for keywords during the initial launch of the website is almost impossible. And every customer is equally valuable for a medical practice. During this transitional phase when your clinic is establishing a digital presence, social media can contribute greatly. It can help you rank for the difficult keywords. Posting unique content on social media platforms like LinkedIn, Facebook, Quora, etc. can help your article rank in Google Search Engine. It’s possible because these social media websites have already established their reputation with Google over a long painstaking process and are ranked as authoritative websites.
Connect with Others in the Same Domain
Professional relationships are crucial for any business or individual. For a practice, it is essential as it can further build your reputation if you are constantly involved with other reputed people in your domain. For a doctor, it is necessary because there can be times when your own expertise in a particular field of medicine is limited compared to someone in your social network. You can refer your patients to that doctor and vice versa. This way you do not lose a patient and the patient realizes that you have their best care in mind.
LinkedIn, in particular, is a great social media to connect with people and more so for doctors as there are millions of doctors already registered with the social media platform.
So, don’t procrastinate the use of social media to grow your business. I understand that doctors are busy people, in such a case, you can take the assistance of any reliable agency that provides social media marketing for doctors.
Top 5 Social Networking Sites for Physicians
Medical social media marketing is evolving as a domain of its own, mainly due to a large number of people suffering from lifestyle-related diseases. These people’s first resort is online to diagnose their disease and then social networking sites for the right physician in their locality. Thus, being present on social media is absolutely necessary for the success of your practice and small hospitals too. Here, we have listed the top 5 social media websites for doctors and physicians.
“Doctor-focused social networking sites offer connection, crowd-sourcing, and education opportunities.” – Capterra
Sermo is one of the biggest and the largest social media websites for doctors. The website has over 80,000 active users. The objective of this website is to facilitate collaboration between “Verified and credentialized” physicians worldwide.
It is like Quora for doctors; the primary goal being medical crowdsourcing. You can ask questions and your peers can answer those medical questions and vice versa. Another cool feature of the website is registered members can earn large sums of money by giving more emphasis on new technology, drug, innovation for research companies.
With over 500,000 users, Doximity is the new kid on the block. This website aims at connecting the user with their peers and other medical professionals they already know such as medical schoolmates, colleagues, co-residents, etc. Follow the link to check the website.
QuantiaMD is more of a learning and collaboration platform than social media. With a user base exceeding 200,000; the company focuses on US physicians. This is also a similar website to Quora.
DailyRounds with users exceeding 30,000 targets international physicians. This website very intuitively combines the elements of a medical journal and social media. Doctors can use this site to share knowledge & wisdom, view medical cases, and access a large database of drugs.
Like Sermo and Doximity, Among Doctors is also a social media for medical practitioner and doctors. Registered users on the website are 2,500 and their target demographics is US and international physicians. This website restricts access for pharmacists or drug reps and you have to create an original profile while registering.
To Sum Up the Blog
Social media marketing for doctors is increasingly becoming popular. In this blog, we have talked about the importance of social media marketing for a practice, why it particularly works for doctors, 5 top social media websites for doctors, and many more goodies. This blog will help you understand and implement social media marketing. And if it’s all too much for you, don’t fuss. We provide the best social media and content marketing for healthcare companies and medical practices.
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